Effective March 3, 2006, the NorthstarMLS® Board passed a rule restricting Participants’ use of the terms “multiple listing service” and “MLS,” especially in company names, web addresses, web domain names and URLs. Any current use of these terms in this manner was required to cease no later than September 3, 2006 (except for company names already in effect on March 3, 2006). For the full rule, please see Section 13 of the RMLS Rules & Regulations (pdf).
The purpose of the new rule is to ensure there is no inference that a broker/agent is or operates MLS, nor inference that the public has access to MLS through any broker/agent Web site. For more information on the importance of appropriate use of MLS/multiple listing service, please see “MLS: What It Is and What It Is Not” from Regional MLS President John Mosey (pdf).
Below are examples of appropriate and inappropriate uses of the terms MLS and multiple listing service.
Required Disclaimer for Brokers that already have “MLS” in their company name:
For Participants that already had “MLS” or “multiple listing service” in their name before 3/3/06, a disclaimer must be placed prominently and conspicuously on the following:
The disclaimer must state that the company is not a multiple listing service but is a member of Regional MLS of MN, Inc.
If you have any questions, contact the NorthstarMLS Rules & Regulations Department at 651-251-3210.